What Is FBM (Fulfillment by Merchant)?
While FBA Prep is great for Prime-eligible orders, FBM gives you full control over your inventory and pricing.
FBM is an Amazon fulfillment model where you, the seller (or a third-party fulfillment provider), manage every aspect of order delivery — from storage and inventory management to picking, packing, and shipping — rather than relying on Amazon’s fulfillment centers.
This approach is particularly beneficial for sellers with oversized or high-value products, seasonal inventory, or those looking to reduce the storage and fulfillment fees associated with Amazon.
What Are the Benefits of FBM Over FBA?
Reduce or Avoid Certain FBA Fees
Saving on certain FBA fees, such as long-term storage or high fulfillment fees, especially for high-value or oversized products, can increase your profit.
Long FBA Restock Times
If inventory transfer to Amazon fulfillment centers is slow or unpredictable, FBM lets you ship directly to customers, reducing delays and preventing stockouts.
Brand Recognition
You can create a unique unboxing experience that builds brand recognition by personalizing packaging, assembling product kits, and bundling items.
Hybrid Strategy (FBA + FBM)
Balancing both models can help sellers optimize costs, prevent stockouts, and maintain flexibility during peak seasons or sudden demand changes.




Courier Receiving: Handling inbound small parcel shipments from UPS, FedEx, and USPS with systematic check-in, SKU logging, and preparation for storage or Amazon FBA forwarding.